Liebherr Reachstackers capture the North-African market
The first quarter of 2009 is marked for Liebherr not only by innovation, but also by signing significant contracts in emerging markets.
Liebherr-Werk Nenzing one of the top suppliers of port equipment and the world market leader for mobile harbour cranes, acquired a strategically important order in the North African market.
Just recently Libya based Socialist Ports Company has got delivery of 8 Liebherr reachstackers. After the important order for 4 reachstacker by another Libyan company, Esterlab Shipping Agency Co., this follow-up order is a proof for Liebherr’s advanced technology in the maritime cargo handling market and customers demonstrate great trust in the superior technology and the excellent Liebherr service and support.
Esterlab Shipping Agency, a subsidiary company of MSC, is one of the major privately owned shipping agents in the Libyan local market with head office in Tripoli and branches in Benghazi, Misurata and Khoms.
Liebherr reachstackers combine present needs with future requirements. The result is a machine that is offering unique handling opportunities aside from outstanding comfort and a global service network. Due to the implementation of revolutionary technology operating costs are kept down and the machine assures uncommonly high economic efficiency from the very beginning.
“While we, like everyone else, have been affected by the current economic downturn, we have decided to further expand our global presence in major markets. Already in 2008 Liebherr founded a new branch office in Durban, Africa. With this subsidiary to Liebherr-Werk Nenzing Liebherr further expands its direct sales and service activities in Africa. Thanks to our farsighted strategy and the flexibility of our self-dependent units, we are quite confident in the ability of our company to successfully cope with the crisis, says Vincent Pelletier, Senior Sales Executive.
Liebherr Reachstackers in Africa
Liebherr Reachstackers capture the North-African market
The first quarter of 2009 is marked for Liebherr not only by innovation, but also by signing significant contracts in emerging markets.
Liebherr-Werk Nenzing one of the top suppliers of port equipment and the world market leader for mobile harbour cranes, acquired a strategically important order in the North African market.
Just recently Libya based Socialist Ports Company has got delivery of 8 Liebherr reachstackers. After the important order for 4 reachstacker by another Libyan company, Esterlab Shipping Agency Co., this follow-up order is a proof for Liebherr’s advanced technology in the maritime cargo handling market and customers demonstrate great trust in the superior technology and the excellent Liebherr service and support.
Esterlab Shipping Agency, a subsidiary company of MSC, is one of the major privately owned shipping agents in the Libyan local market with head office in Tripoli and branches in Benghazi, Misurata and Khoms.
Liebherr reachstackers combine present needs with future requirements. The result is a machine that is offering unique handling opportunities aside from outstanding comfort and a global service network. Due to the implementation of revolutionary technology operating costs are kept down and the machine assures uncommonly high economic efficiency from the very beginning.
“While we, like everyone else, have been affected by the current economic downturn, we have decided to further expand our global presence in major markets. Already in 2008 Liebherr founded a new branch office in Durban, Africa. With this subsidiary to Liebherr-Werk Nenzing Liebherr further expands its direct sales and service activities in Africa. Thanks to our farsighted strategy and the flexibility of our self-dependent units, we are quite confident in the ability of our company to successfully cope with the crisis, says Vincent Pelletier, Senior Sales Executive.
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Additional information:
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